Identifying Win Themes to Stand Out Amongst the Competition

This is a "Best of BPC" Webinar!

Learn how to identify what is a true win theme vs. a strength and understand the value in the statement you are making. Many industries are highly competitive and understanding the difference is key to a successful strategy.  

Top Takeaways

  • Strength vs. win theme 
  • What is the value of the win theme to the client 

Target Audience

  • Proposal writers assisting in non-technical sections 
  • Proposal managers leading the pursuit process 
  • Capture managers who are key to understanding the client's needs 


Megan Large, Pursuit Strategy Manager at Burns & McDonnell

As the Pursuit Strategy Manager of our national aviation practice at Burns & McDonnell, Megan Large is responsible for coordinating business development outreach with key accounts, government affairs outreach and overseeing opportunities and help develop a strategy to win them. Specific activities include client relationship planning, capture planning, go/no-go decision making, quality review of aviation related proposals, event management, public relations and coordination with our industry associations.


11/29/2022 11:00 AM - 12:00 PM
Eastern Standard Time
Live Webinar
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