Kati will share how her background as a newspaper section editor has influenced the way she manages proposals. Attendees will see real examples of how storyboarding content helps set author/participant assignments and how pre-planning design helps identify opportunities to reinforce win themes. This session will include a live demonstration on how to turn a magazine page into a recyclable proposal template, with a few tips on sharing editable layouts via Adobe Creative Cloud libraries.

Top Takeaways

• Tips and tricks for getting the most from authors and content creators  
• Process recommendations for transitioning from Word to InDesign  
• Build stronger connections between strategic messaging and how evaluators consume content  

Target Audience

• More advanced proposal professionals  
• Proposal professionals with graphic design strengths or interest  
• "Jack of all trades" marketers 

Presenters

Kati Stutsman, APMP CF, Proposal Manager, Burns & McDonnell

Kati is a marketing and creative communications specialist with a background in value-add content development and exceptional client experiences. She is APMP and Shipley certified in proposal management best practices. Kati specializes in designing attractive, easy-to-evaluate proposals and incorporating client-focused strategic messaging to help improve win and capture rates.