So You Think You Have Value Proposition? Exposing the Truth.

Value Proposition: defining and communicating the essentials like strategy, value proposition means everything to everyone. Related but unique, terms further complicate our ability to clearly identify and communicate our organizational and product value propositions.

Top Takeaways

  • Definition, clarity and layering of terms: value proposition, win strategy, capture strategy, win themes, and discriminators, among others 
  • Systematic, repeatable approach to identifying and defining organizational, program, and product value position 
  • Tools to effectively communicate value proposition to customers and end users as well as communicating related terms and activities international and externally 

Target Audience

  • Capture and proposal professionals
  • Business development professionals 
  • Program management professionals 


John Prior is the Vice President of Management Consulting at SMA, Inc. He is a 15-year strategy consultant and specializes in market analysis, growth strategy and strategic planning. 


5/17/2022 12:00 PM - 1:00 PM
Eastern Daylight Time
Live Webinar
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